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PDF] The Impact of Internal Marketing on Service Quality (Case Study:  African Community Credit – West Region, Cameroon) | Semantic Scholar
PDF] The Impact of Internal Marketing on Service Quality (Case Study: African Community Credit – West Region, Cameroon) | Semantic Scholar

PDF) Who Benefits from Multiple Brand Celebrity Endorsements? An  Experimental Investigation
PDF) Who Benefits from Multiple Brand Celebrity Endorsements? An Experimental Investigation

Review on the petroleum market in China: history, challenges and prospects  | SpringerLink
Review on the petroleum market in China: history, challenges and prospects | SpringerLink

The marketing–finance interface: A new integrative review of metrics,  methods, and findings and an agenda for future research | Semantic Scholar
The marketing–finance interface: A new integrative review of metrics, methods, and findings and an agenda for future research | Semantic Scholar

PDF) The decision‐making process in viral marketing—A review and  suggestions for further research
PDF) The decision‐making process in viral marketing—A review and suggestions for further research

JRFM | Free Full-Text | A Systematic Review of the Influence of Internal  Marketing on Service Innovation
JRFM | Free Full-Text | A Systematic Review of the Influence of Internal Marketing on Service Innovation

PDF) Customer Behavior as an Outcome of Social Media Marketing: The Role of  Social Media Marketing Activity and Customer Experience
PDF) Customer Behavior as an Outcome of Social Media Marketing: The Role of Social Media Marketing Activity and Customer Experience

Frontiers | Picking Your Brains: Where and How Neuroscience Tools Can  Enhance Marketing Research
Frontiers | Picking Your Brains: Where and How Neuroscience Tools Can Enhance Marketing Research

Full article: The moderating effect of brand orientation on inter-firm  market orientation and performance
Full article: The moderating effect of brand orientation on inter-firm market orientation and performance

PDF) Cultural proximity and intention to visit: Destination image of Taiwan  as perceived by Mainland Chinese visitors
PDF) Cultural proximity and intention to visit: Destination image of Taiwan as perceived by Mainland Chinese visitors

PDF] Understanding the effect of social media marketing activities: The  mediation of social identification, perceived value, and satisfaction |  Semantic Scholar
PDF] Understanding the effect of social media marketing activities: The mediation of social identification, perceived value, and satisfaction | Semantic Scholar

Chen Lin | HKU Business School
Chen Lin | HKU Business School

ConnectBrix Marketing Transformation Roadmap
ConnectBrix Marketing Transformation Roadmap

PDF) Examining retail customer experience and the moderation effect of  loyalty programmes | Dag Bennett - Academia.edu
PDF) Examining retail customer experience and the moderation effect of loyalty programmes | Dag Bennett - Academia.edu

Frontiers | Purchase Intention for Green Cars Among Chinese Millennials:  Merging the Value–Attitude–Behavior Theory and Theory of Planned Behavior
Frontiers | Purchase Intention for Green Cars Among Chinese Millennials: Merging the Value–Attitude–Behavior Theory and Theory of Planned Behavior

Progress in partial least squares structural equation modeling use in  marketing research in the last decade - Sarstedt - 2022 - Psychology &  Marketing - Wiley Online Library
Progress in partial least squares structural equation modeling use in marketing research in the last decade - Sarstedt - 2022 - Psychology & Marketing - Wiley Online Library

Critical factors influencing the adoption of digital marketing devices by  service-oriented micro-businesses in Nigeria: A thematic analysis approach  | Humanities and Social Sciences Communications
Critical factors influencing the adoption of digital marketing devices by service-oriented micro-businesses in Nigeria: A thematic analysis approach | Humanities and Social Sciences Communications

Nike final presentation integrated marketing communication
Nike final presentation integrated marketing communication

Media Multiplexing Behavior: Implications for Targeting and Media Planning
Media Multiplexing Behavior: Implications for Targeting and Media Planning

AMA-Sheth Foundation Doctoral Consortium
AMA-Sheth Foundation Doctoral Consortium

PDF) “Being” hooked by a brand story: A view of regulatory focus
PDF) “Being” hooked by a brand story: A view of regulatory focus

Factors stimulating value micro-businesses attribute to digital marketing  technology (DMT) adoption | PLOS ONE
Factors stimulating value micro-businesses attribute to digital marketing technology (DMT) adoption | PLOS ONE

Chen Lin - Assistant Professor of Marketing - 中欧国际工商学院 | LinkedIn
Chen Lin - Assistant Professor of Marketing - 中欧国际工商学院 | LinkedIn

Social media marketing: utilizing social media to advance brand awareness  and increase online sales - Document - Gale Academic OneFile
Social media marketing: utilizing social media to advance brand awareness and increase online sales - Document - Gale Academic OneFile

PDF) Does non-hard-sell content really work? Leveraging the value of  branded content marketing in brand building
PDF) Does non-hard-sell content really work? Leveraging the value of branded content marketing in brand building

Sarah Chen Lin - Marketing and Communications Manager - International  Cosmetic Suppliers Limited | LinkedIn
Sarah Chen Lin - Marketing and Communications Manager - International Cosmetic Suppliers Limited | LinkedIn